About me
One person, not a machine
My name is Thomas Nenad Leibel. The person who advises you also builds. No sales team in between, no waiting queue, and I usually reply the same working day. I am based in Bar in Montenegro and work from there for businesses in the country and for clients in Germany, Austria and Switzerland, both with the same care.
How I work
I have seen many projects fail because in the end nobody understood how they worked any more. That is why I build deliberately simple. A site without unnecessary parts loads faster, breaks less often and costs less when it has to grow later.
I use artificial intelligence every day, but never for its own sake. It speeds up drafts, translations and images. I still make the decisions, and I put my name behind the result. Three products of my own are the proof: I build with the same tools I recommend to you.
What I promise, I write down first: scope, price, date. What I cannot do, I say straight away. If a cheaper solution is enough, I say that too, even though I earn less from it. That saves both of us time, and it is the reason my clients come back.
Working alone is not a drawback, it is the point. There is no handover to a colleague who does not know your project. And if you are wondering what happens if I drop out: the code and the logins are yours, and any other developer can carry on with them.
Background
I do not come from an advertising agency
I come from technical sales. Since 2007 I have sat at the table with companies that need to sell something: valves, industrial plants, motorhomes. That is why I ask about your business first and about colours second.
- since 2025 KInnovativ Montenegro Websites, online shops and AI for small businesses. Plus three products of my own, built and put online myself. Not theory, but what actually runs here.
- 2022 to 2025 Test Engineer SPARKS GmbH, on behalf of Dr. Ing. h.c. F. Porsche AG Two and a half years of finding faults before the customer does. That is why your site is tested on real devices before it goes live.
- 2020 to 2021 Field sales and technical documentation BiK Anlagentechnik GmbH Sales of software and hardware, mostly to municipal utilities. I know where the shoe pinches.
- 2017 to 2019 Sales DACH, head of online marketing and website Beck GmbH Druckkontrolltechnik, now Beck Sensortechnik GmbH Responsible for all sales in the German-speaking region and for the web presence of an industrial company. That is where I saw what a company site has to deliver, what it brings in and what only looks nice.
- 2014 to 2017 Sales Engineer Armaturenfabrik Franz Schneider GmbH + Co. KG Technical sales. Explaining until it lands, even when the other person is not an engineer. I do exactly the same with AI today.
- 2011 to 2014 Managing partner MIBO GmbH Ran my own company, with staff, purchasing and a balance sheet. I know what an invoice means to a small business, and I price accordingly.
Before that: head of purchasing at HCM Kinzel GmbH, 2007 to 2010.
Hold me to these
Understandable
I explain without jargon. If you do not understand something, that is my mistake, not yours. Ask as often as you like.
Fast
Load time is politeness. Every page is built for speed and measured before it goes live.
Honest
If a cheaper solution is enough, I say so, even when I earn less from it. What I cannot do, I say straight away.
On first name terms
I write to you the way I would talk to you: first names, no formal distance. That makes working together easier, and respect does not come out of titles anyway. If you would rather keep it formal, just say so and we do it that way.
At a glance
My own products
I do not just talk about AI. I build with it.
Three products of my own, all live and in real use. I designed them, built them and put them online myself. You do not get theory out of a course, you get what runs here every day.
Half an hour, and you know more
The conversation costs nothing and usually clears up more than ten emails. Afterwards you know whether I am the right person.