About me
One person, not an apparatus
My name is Thomas Leibel. KInnovativ is my workshop in Montenegro. I work for businesses here and for clients in German speaking countries. Both get the same care, because both land with the same person.
How I work
I have seen many projects fail because in the end nobody understood how they worked any more. That is why I build deliberately simple. A site without unnecessary parts loads faster, breaks less often and costs less when it has to grow later.
I use artificial intelligence every day, but never for its own sake. It speeds up drafts, translations and images. I still make the decisions, and I put my name behind the result. My own products are the proof: I build with the same tools I recommend to you.
What I promise, I write down first: scope, price, date. What I cannot do, I say straight away. That saves both of us time and it is the reason my clients come back.
Working alone is not a drawback, it is the point. There is no handover to a colleague who does not know your project. There is one person who knows everything, and you reach them directly.
Background
I did not come from an advertising agency
I came from technical sales. Since 2007 I have sat at the table with companies that need to sell something: valves, industrial plants, motorhomes. That is why I ask about your business first and about colours second.
- since 2025 KInnovativ Montenegro Websites, online shops and AI for small businesses. Plus three products of my own that I built and shipped myself.
- 2022 to 2025 Test Engineer SPARKS GmbH Two and a half years of finding faults before the customer does. That attitude is in every site I hand over.
- 2020 to 2021 Field sales and technical documentation BIK Anlagentechnik GmbH Documented and inspected gas, power and water supply installations. Anyone who can do that also understands an inventory system.
- 2017 to 2019 Sales DACH, head of online marketing and website Beck GmbH Druckkontrolltechnik Responsible for the complete web presence of an industrial company. That is where I saw what a company site has to deliver and what only looks nice.
- 2014 to 2017 Sales Engineer Armaturenfabrik Franz Schneider Technical sales. Explaining until it lands, even when the other person is not an engineer. I do exactly the same with AI today.
- 2011 to 2014 Managing partner MIBO GmbH Ran my own company, with staff, purchasing and a balance sheet. I know what an invoice means to a small business.
Before that: head of purchasing at HCM Kinzel GmbH, 2007 to 2010.
Hold me to these
Understandable
I explain without jargon. If you do not understand something, that is my mistake, not yours.
Fast
Load time is politeness. Every page is measured before it goes live.
Honest
If a cheaper solution is enough, I say so, even when I earn less from it.
Reachable
I do not disappear after launch. I answer questions months later too.
At a glance
My own products
I do not just talk about AI. I build with it.
Three products of my own, all live and in real use. I designed, built and shipped them myself. What I learned doing that goes into every job I take on for you.
Let us meet
A conversation costs nothing and usually clears up more than ten emails.